The Internet is freaking out about Talkshow. Here’s why brands should care

Thanks to Taylor Swift and her buddy Ed Sheeran everyone is talking about new text messaging app “Talkshow”. It’s been described as texting in public, only invited users can post, but anyone can watch.

Other ways I’ve so far seen it explained: “It’s like Periscope for texting”, “It’s Twitter with a twist”, “It’s the new Peach but better”. Riiiight.

Basically, the chat app lets users host message-based “Talkshows” about loads of different topics, from sports and politics to TV, music and entertainment. People notify followers when a Talkshow is live, encouraging anyone who’s watching to send messages, post reactions and GIFs or even join in as a co-host.

There has been reports of the platform crashing, so it appears that everyone is heading over to see what all the fuss is about. It’s just gone live on the iOS app store so join us in taking a look!The question on everyone’s lips seems to be, is this THE new social networking platform, or is it just a flash in the pan that will go the way of the Dodo (or indeed the Peach messaging app).

We’ll be keeping our eye on it so you don’t have to, so follow our blog for future updates.