Hacking PR to supercharge e-commerce & digital

We know that PR has more to offer the digital world and it’s been our mission over the last few years to bridge this gap.

We have invested in our knowledge, experimented with our clients, created new processes, adopted new tools, and have spent a lot of time listening to digital marketers. What we discovered is that PR has the potential to supercharge digital sales. It just needs to be engineered in the right way.

We’ve taken what we’ve learned over the last few years, looked at what’s coming up in the future and have published a guide to hacking PR for e-commerce and digital sales. It includes

• an explanation of how the ‘death of the linear customer journey’ has impacted the role or PR in sales
• an overview of new channels of influence
• practical advice on how to optimise PR to deliver more value across organic and paid search, shoppable social media and voice
• an overview of the role of algorithms for content discovery and what it means for PR and communications professionals.

It’s free to download. Just click here. You can thank us by giving us your feedback at hello@fanclubpr.com, or drop us a line about anything else you’d like to hear from us.