Following a competitive pitch, leading luxury artificial Christmas tree and decoration brand Balsam Hill has retained Fanclub to deliver its festive campaigns in the UK, as the brand looks to ramp up its British presence.
Following a competitive pitch, leading luxury artificial Christmas tree and decoration brand Balsam Hill has retained Fanclub to deliver its festive campaigns in the UK, as the brand looks to ramp up its British presence.
The account, which covers both the 2021 and 2022 festive seasons, spans press office, product placement, events and celebrity partnerships across the entire Balsam Hill portfolio including its range of luxury artificial Christmas trees, garlands and tree decorations.
Speaking about the appointment, Pablo Diaz Barriga, vice president of international business for Balsam Hill, said: “The UK is an increasingly important market for us and we wanted to bring on board a long-term PR partner who could help us realise our goals.
“Fanclub demonstrated the passion and creativity needed for us to cut through in a competitive market and we’re excited to see what the next two years brings.”
Paul Lucas, Director, Fanclub, added: “Christmas has certainly come early for Fanclub this year. Putting up the decorations signals the start of Christmas for many people and Balsam Hill provides those little touches of indulgence that can make it extra special. Fanclub is definitely going to have the best decorated office in Shoreditch.”
The appointment by Balsam Hill builds on Fanclub’s growing consumer client base, which includes musicMagpie, Emma - The Sleep Company, bike subscription service Buzzbike, student accommodation provider Mystudenthalls.com and Energyhelpline.com.
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