How do you survive as a challenger brand when the big boys and girls want to come and play you at your own game?
We live in a world where 45% of Global CEOs don’t think that the business that they are in charge of will be viable in ten years unless they change. What does that mean for the people and brands who currently occupy the space that these organisations want, and need, to move into? We talked to four leading voices in the space to get their view.
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