Don’t you hate it when you return from holiday to an empty fridge? Well, thanks to Tesco.com’s mobile app, you can order your groceries on-the-go and have it delivered for the moment you return back. Lovely.

To help families with their groceries during the summer holidays, we helped the UK’s largest retailer launch the UK’s first ever virtual grocery store at Gatwick Airport’s departure lounge, so that they can do their grocery shop ready for when they return from holiday. Our brief was focussed on ensuring that Tesco.com created the most engagement across social media, blogs and digital news outlets, while supporting the in-house press office and community managers. The result was Tesco’s most successful social media campaign at the time.

Clienttesco.comTagDigital, Food & Drink