Tesco Bank

Fanclub was appointed to help the UK’s largest retailer launch its digital wallet Tesco Pay+ (formerly Pay Qwiq), with an integrated influencer marketing and PR campaign.

We created strategic partnerships with key shopping influencers, as well as supported the in-house press office with PR outreach to key early adopter media outlets.

Through our targeted approach, we helped Tesco Pay+ increase its positive sentiment online and drive downloads.

ClientTesco BankTagDigital, Technology