Father’s Day is one of the biggest sales peaks for gifting companies, and for PhotoBox, this is no different.

To inspire the nation to create personal, meaningful gifts for their dads, we partnered with the National Portrait Gallery for an integrated campaign to offer PhotoBox customers the chance to have photos of their dads exhibited alongside some of the nation’s greats.

Customers entered via the PhotoBox website, and the competition was promoted via social media and email comms. PR focussed on placing personal stories behind the winners’ photos. In the end, we secured 62 pieces of coverage for the campaign, with a reach of over 80m people. All coverage reinforced PhotoBox as a brand that offers delightful experiences with meaningful products that make your loved ones feel special.