PAUL is always looking for an opportunity to build on its reputation as London’s artisan French bakery.

As one of the world’s leading artisan French creatives, Jean-Paul Gaultier was an ideal fit for a collaboration, and when we heard that Jean-Paul Gaultier was having a solo exhibition it was a great opportunity to marry the two.

PAUL brokered a deal with The Barbican Gallery to sponsor the show and secure permission for PAUL’s bakers to create a limited edition, Jean-Paul Gaultier-inspired eclair.

We launched the eclair at the exhibition’s preview event and it quickly became the most shared ‘exhibit’ at the preview.

We ended up securing over 30 pieces of coverage including in Elle, Stylist, Metro, the Daily Mail, Sunday Telegraph’s Stella and even VOGUE.

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