To help ITV reach younger audiences, we worked with the broadcaster on an influencer marketing campaign to engage youth audiences for key shows.

One such show was The Voice Kids UK, for which we secured the appearance of vlogger and lifestyle influencer Emily Canham, to attend an exclusive screening of the show. From our work with her, she produced 11 pieces of organic content which had a potential reach of 3.4m people, with 47,000 ‘likes’ and over 800 comments.

ClientITVTagMarketing & Media