Brixton Brewery has always had a knack for brewing up more than just great beer. Over the years, it’s been mixing up a rich blend of culture—from music to food, and now, a bit of page-turning magic in its taproom.

When its Tap Room staff told us that more and more punters were enjoying a quiet pint with a good book in hand, we thought, “Why not turn that idea into a novel experience?” And so, the LiBARary was born. 🍺📚

Teaming up with Lambeth Library, we launched this literary escape right in the heart of our tap room. It was the perfect mix of beer and books, encouraging both seasoned bookworms and newcomers to read between the lines. We created a space where every pint could inspire a new page, and every chapter could pair perfectly with a craft brew.

But we didn’t stop there. We paged through a series of partnerships with literary legends like It’s Hardback Out There, The Poetry Take Away, Brixton Book Jam, and Book Stop Brixton. Together, we brewed up an entire week of events—from cosy reading clubs to fast fiction creative writing and poetry workshops—designed to give book lovers a taste of something new.

And, of course, we didn’t want to leave the bookish influencers out of the mix. We collaborated with the likes of Book Reccos, Sunbeams Jess, and Reads by Ross to promote the events and share the fun on social media. They helped spread the word, and boy, did it pour in! 🍻

As a result, we earned over 34 pieces of media coverage, plus 18 influencer shout-outs. And the best part? We sold over 100 tickets to the events, proving that when you combine a good book with a great beer, magic happens!