Fanclub favs. TikToks

We’re back with another series of Fanclubs favs TikToks! Don’t worry if you haven’t got any exciting Friday night plans as we’ve got a selection of hilariously funny TikToks that will put you in good stead for an all-night TikTok binge. Enjoy! 

 

Jess: This TikTok is based on real life events that took place in my own home on Monday 22nd June 2020 at 6.42pm. They don’t specify in the clip that the Shepards Pie was vegetarian but I can confirm it was made of lentils and delicious. 

 

 

 

 

Emily: A terrifying baby grimacing with a mouth full of chocolate pancakes caught me off guard amidst the boring baby-in-different-outfits videos.

 

 

 

 

 

Fab: Remember that weird period of time on Tinder where literally every straight white guy had a picture on their profile with a tiger? I see that trend and raise you; fish. Yes, there’s now a weird trend on Tinder where men are now posing with their proudest catch. The best part about it? THIS REVIEW. Anything with a wobble effect sends me west and the fact she states how much she hates people’s fish is incredible.

 

 

 

Camille: This recent TikTok is one of my favourites for a number of reasons. Not only do I back the central thesis (wear a mask! There’s a pandemic!) but I’m also really into TikTok user @cowgirlsosa’s outfit, hair and makeup; her narrative structure; excellent punchline; and use of music. It really is a perfectly crafted little episode with brevity that Aaron Sorkin could only dream of.  

 

 

 

Paul: So on TikTok - I don’t really follow anyone but one of my daughters says that shrekdumpster is good - I watched her - she’s better than your average vacuous tiktoker to be honest. But I should really be promoting my cousin in the states - he’s a tiktoker with 800k followers. His name is gabe.lucas so I should say him. He does comedy skits.

 

 

 

Emilee: For anybody who hasn’t been keeping up to date with the hero that goes by @Rohitoygre you are truly missing out. Rohit started his Tiktok journey over 30 days ago, his channel documents his path towards giving up ‘fizzy drink’, which he admits he had an addiction to. Rohit has not only not had any ‘fizzy drink’ for 32 days (and counting), but has also gained a huge following of people supporting him every step of the way. Scroll through Rohit’s channel here to see his progress! Let’s hear it for Rohit, what a legend. 

 

Hannah: My choice of TikTok is a little crude but also absolutely hilarious! What makes it funny is that it’s clearly the first time the guy in the TikTok has been introduced to the real England and not the ‘posh and proper’ England that is depicted in so many American movies.

 

 

 

 

 

 

 

 

 


Fanclub favs: Binge-watches

There has been a wave of ‘pandemic productivity’ talk across social media, advocating that now is the best time to write that novel you never knew you wanted to write, become a home fitness guru like Joe Wicks or bake enough bread to feed the entire Great Britsh Bake Off crew. But honestly, sometimes you just need to sit back and enjoy good Netflix series binge.

As a further three weeks of lockdown is now upon us, and we’re all compelled to #stayhome and spend more time indoors than we ordinarily would, the team decided that for this weeks ‘Fanclub Favs’ we’d share our favourite shows that we’ve recently binge-watched. All you've got to do now is get comfy and let that autoplay feature do its thing.

 

Emily: There’s a reason why The Sopranos still has an evergrowing fanbase. I remember downloading every season on Limewire, and it was worth every single hour over the week it took to download. Aside from it being the best TV show ever made (yada yada yada), the style moments (CC sopranosstyle on Instagram) are worth it alone. I don’t have anything else to say except to get your friend’s NOW TV log-in and commit.

 

Hannah: I’m going to go mainstream here and say Tiger King. Not only will the series take you on a weird emotional rollercoaster-ride, but you’ll also start to understand the majority of memes that are currently circulating across social. The Netflix documentary follows the life of big cat zoo owner Joe Exotic, whose personality is even more eccentric than his name, and his feud with rival zoon owner, Carlos Baskin. Be prepared because there’s a lot more drama involved in being the owner of a zoo than you might first expect.

 

Camille: Like others have said, I’ve found it hard to pick just one favourite show to binge-watch. But for me, in times of stress or hardship (or global pandemic) I tend to find it difficult to focus on new shows, preferring instead to fall back on comforting old favourites. Depending on mood this could be Gilmore Girls, Veronica Mars or Gossip Girl. But my all-time favourite show to binge-watch has to be Buffy The Vampire Slayer.

A show with great writing, jokes, fashion, love interests, subverted gender roles and an infallible moral centre, Buffy has everything. Plus it’s nice to watch something where the bad guys are clearly signposted and easily vanquished (though don’t get me wrong Buffy and friends have their share of moral ambiguity sometimes). In a nutshell, Buffy is a tiny blonde superstrong “chosen one” destined to fight vampires and demons and save the world. She’s also in high school. It’s binge-watching comfort food, and right now that’s something we could all do with. Because, as Buffy says in the Season Five finale, sometimes “the hardest thing in this world is to live in it.”

 

Emilee: This is a tough one, as I have been watching so many shows recently it’s hard to pick just one. If you know me, I have always been a sucker for a reality show, and before moving to London I was hooked on a TLC show called 90 Day Fiancé. If you haven’t heard of the programme before, it’s an American reality TV series that follows couples who have applied for or received a K-1 visa (fiancé visa) in America and then have ninety days to either marry each other or break up. Since moving here, it’s been a struggle to find the time to keep up, but since I have more time than ever now I am hooked, again. With numerous series and spin-offs, it’s a perfect show to entertain and pass the time. 

 

Adrian: It takes me forever to watch any series. My TV time depends on how long my children will allow me to watch a show for (we have terrible sleepers, and rarely have more than 45 minutes before one wakes up). So binging seems like a luxury to us! But, we do love a good series and have enjoyed dark comedy thriller Killing Eve seasons to date. Both Villanelle and Konstantine are style icons for us. And the drama and humour make for a great escape once the kids are in bed.

 

Fabian: I am a serial binger. As soon as a new album, TV show or documentary comes out, I’ve usually gotten through it at least twice within 48 hours. And now we have a lot more time on our hands, I feel like I’ve seen and listened to everything in existence across Netflix and Spotify. So I’ve used the pandemic to binge a new channel; YouTube. There are certain shows I’ll never miss on YouTube (Unhhh, which is one of the sites most popular shows, and Skincare by Hyram are weekly events for me), but one channel that has really caught my attention and warranted a huge four-hour binge the other week comes from YouTube Natalie Wynn aka Contrapoints.

Wynn is a transwoman that explores counterarguments to right-wing rhetoric, discussing everything across politics, gender, ethics, race and philosophy in video essay formats. A firm favourite of mine is her exploration into masculinity and the rise of ‘menism’, which raises some very valid points on the negative aspect of feminism; men have no new framework of masculinity and therefore feel ostracised, ultimately creating the rise of ‘menism’. If you’re looking to really get into her channel, her essay on cancel culture is a must-watch. The almost two-hour video explores the cancelling of makeup YouTuber James Charles, and then descends into Wynn’s experience of being cancelled by the non-binary and trans community. 10/10 would recommend.

 


Fanclub favs. TikTok

In case you haven’t heard, TikTok is the fastest growing social media platform in the world. While some of us might automatically think of the 2009 hit song by Kesha, for others the name has taken on a whole new meaning and has led to the creation of a unique subculture. For brands, this opportunity to achieve cultural relevance by tapping into nuances and connecting with consumers is why TikTok should be a priority consideration for communication professionals.

We at Fanclub are admittedly big TikTok fans and during the past couple weeks, we have been spending a lot (maybe a bit too much) of time on the app. So in light of this, we thought we would share a list of Fanclub’s favourite TikTok’s. We hope you find them as funny and entertaining as we do! 

 

Emilee: Everybody at Fanclub will be able to tell you that I have been hooked on TikTok for some time now, so hooked that I have even given myself a specific time and limit every day to watch them. Every night at 10 pm, you can find me in bed scrolling through my feed while silently giggling to myself for 30mins. As I am on the app quite frequently, I like to think TikTok’s algorithm knows me quite well, as 90% of the videos that are suggested to me are of either dogs or cute old people. So, in line with my theme, one of my favourite TikTok’s comes from Grandma Sandy, who recently discovered the Coke and Mentos challenge for the first time.

 

Fab: Ok first thing’s first; TikTok is literally nothing like Vine. It offers way more in terms of creativity with filters, green screens and even music built into the app. Now I’ve stated that, let me introduce you to one of my many favourites. For context, Anna Faris is one of my favourite actresses of all time (no one has her level of range) and teamed up with the current coronavirus pandemic, it does nothing but make me laugh every time I watch it.

 

Hannah: At the start of the week, before we decided to write this blog I wasn’t on TikTok. And to be honest I was a little sceptical about all the hype around it. Fast forward to last night, I was up until 1:30am watching TikTok videos. Think it’s safe to say that it’s a little addictive and in times like these when we don’t have much else to do with our evenings what’s the harm, right? Here’s my favourite from last night’sbinge - it’s just his face and the look of regret, the more I watch the funnier it gets…

 

Adrian: For me, TikTok is a snack-sized entertainment platform. But what really blows me away is the amount of creative talent on there; I’m excited about the future of content. Because TikTok just fills in the ‘in-between’ moments for me, I enjoy the comedy videos the most. They’re like a little blast of joy to lift you up. Before the UK went into COVID-19 lockdown, this video was shared with me, and I liked the way that this creator captured the criticism of the government’s delayed response to the threat in a really funny way.

 

Camille: My participation in TikTok up to this point has been limited to following various recipe accounts, watching the Rosa and Marlene TikToks (if you know, you know) and marvelling at how funny my 14-year-old sister is on there. I think it’s really fascinating seeing what’s gone viral and done well from the platform. It’s often the really weird, unpredictable, and silly content that fares best, making it unlike any other platform right now. To that end here’s my pick, I think we can all find something to relate to in this TikTok. Sometimes we are all this aggressively southern child, just wanting to pet a dog, other times we might be the dog that you’re not allowed to pet. Ultimately this is a TikTok about the human condition. Also, this kid’s voice is hilarious.

 

Emily: Amidst the chaos of the world right now, TikTok is undeniably a destination for light relief. What I particularly love at the moment is how its content transcends generations- and keeps the world connected, no matter what their age. Outside of ruddy-faced dads bounding down the driveway to Blinding Lights, and eating a continental breakfast with Old Man Steve , I was beaming when I watched videos from Westhill Park. The residents at the care home in Kettering have all been isolating, but have been staying connected by learning TikTok dance challenges- from Elvis to Doja Cat. For every naysayer who says that TikTok is a Gen Z cesspit, there is a 90-year-old grooving to Funky Town and becoming a small-scale TikTok sensation. It definitely brought a smile to my face!


"A breakthrough in measurement" and other predictions for PR in 2020

Predictions. Granted, everyone's at it at this time of year and you may be tired of seeing the same old things year in, year out. But we've taken the time to look at current trends in culture, technology and media to bring you our Top 5 predictions for 2020. Happy new year.

TikTok on the clock, but the party don't stop, no

Predicted by Emilee Senchyna

Video-sharing social app Tiktok blasted into the spotlight this year, becoming the most downloaded app of 2019. Focused on the Gen Z generation, the app has brought a whole new generation of influencers. With the audience being in their teens or early 20’s this is a platform we will need to be aware of in 2020. Unlike Instagram, it doesn’t matter how many followers you have – the app rewards and amplifies creative and unique videos, in turn making people constantly deliver engaging content.

Brands are already dipping their toes into the app, with brands such as Apple, Nike and Fenty beauty all using TikTok to promote their products in a unique and visually compelling way. Instagram will still take first place in 2020 being the leading social platform, but with TikTok’s success only increasing, brands will need to adapt their strategies to meet the growing audience.

PR agencies will have to expand their expertise

Predicted by Hannah Kalyan

The role of PR agencies is changing. A 2017 study shows that 87% of professionals believe the term ‘public relations’ will not describe the work they do in five years. Gone are the days of simply writing and distributing press releases. While traditional media relations is still relevant, we must increasingly get creative when looking to secure coverage for our clients. Resources once spent on more pitching should be shifted to content marketing and social. PR will always be important, but its impact is amplified when coupled with digital and social activity. For those looking to get ahead of the curve, you must find ways to disrupt and innovate internally. If you don’t currently have paid social capabilities for example, explore staff’s passions, invest in their education and build the practice from within.

Brand Saturation = Less Voice Infatuation

Predicted by Fabian Castellani

2020 will be the year brands make voice a lot less sexy. We’re going to see an influx of brands that have waited for others to test the platform before they dip their toes in too. But an influx of voice-based products that people don’t want or don’t know exist will result in customers turning off to voice. Let’s hope brands can leave voice alone until they can add real value to the platform.

Brand transparency in the era of fake news: scrutiny increases

Predicted by Emily Barnes

With the spotlight on fake news as an urgent issue, there is an increasing push for regulation as a means to fight misinformation- with a need for PR to safeguard clients  using a watertight strategy for proactive and reactive reputation management.

The surge in scrutiny extends to the heart of brands themselves, which are increasingly challenged by consumers across all media platforms, as well as by employees with sites like Glassdoor. With the conversation around the impact on the environment and ethical practices increasing every day, brands are being held accountable for their choices.

The single solution to this is transparency; consumers want to know everything about what the buy and engage with- where it comes from, who is involved in producing it and the implications of consuming it.

For PR, this means that trust proof points are of particular significance for clients,  but equally that honest communication around mistakes and the quest to improve are fundamental in building brand credibility and importantly, brand affinity.

Finally, some meaningful PR measurement

Predicted by Adrian Ma

2020 will bring a PR measurement breakthrough. Technology already exists on a small scale for brave brands to more accurately measure PR attribution; where spend can be matched to website visitors. This will go two steps further. One, we’ll see attribution to sales rather than visits. And two, scale. The last point is important because from scale, we can establish benchmarks. This is where things will get really interesting, as we’ll be able to measure campaign performance against these benchmarks. Expect a decade where meaningful PR measurement will be the key driver of investment.


More than a pout: The power of the selfie

By Megan Linehan

Entering the grand open space of the Saatchi Gallery and turning left into the first exhibition room, you are met with an unusual sight- a Rembrandt self-portrait on a T.V. screen.

The first room of the From Selfie to Self-Expression reframes the masters for the modern era, placing portraits into a screen, next to a Huawei phone (the smartphone manufacturer who teamed up with the Saatchi Gallery for this exhibition) which encourages viewers to ‘like’ the picture a la Instagram. The growth of technology has changed the way we view images, and ultimately how we as a society behave, perfectly exemplified by the exhibit.

Suddenly with technology, the power of image is not the reserve of talented painters, of photographers who can afford film, or advertisers who can pay for a billboard. Nowadays, everyone has the power to express themselves, and share it with millions online. The exhibit explores this, not only reframing the masters, but also by placing them next to selfies created by Kris Jenner (the matriarch of the infamous Kardashian clan) and various memes that undoubtedly you have seen shared across the internet (including a man who looks remarkably like Jesus).

We are in an era of democratised expression and art, where technology has opened the floodgates of pouts and poses.  And its effects are not only seen in the exhibit content itself, but also in its attendants.

In one large room, a cacophony of voices bounce off the walls, as a projection of thousands of videos (or vlogs, if you’re down with the kids) are played on loop against the walls. While this is an impressive sight- it is not the only interesting thing in the room. I helped at least three different groups of people take pictures of their silhouettes against the walls, witnessed someone film a vlog against the wall with a selfie stick, and joined in the creation of excited Snapchats.

Technology has given us the chance to express ourselves and share our world view. While selfies are often blamed for society’s down fall, they can be a tool for sharing a moment that might have been lost - even if it is only because your eyeliner looks really good that day.

An image tells a thousand words and a selfie can be shared by millions, the selfie is everywhere. The selfie is a mode of communication that should not be ignored- it’s a medium used by all, from world renowned artists to your mother accidently opening the front facing camera. A selfie can be a joke between friends or a piece of art; it’s a bodily movement that has been elevated to be a key part of this era’s cultural zeitgeist. Such a statement is validated with this exhibit. With this exhibit, the selfie has been permanently placed as a part of our culture that isn’t something to look down on; it’s an art form for all.


Dates for your 2017 calendar

From National Pie Week to Learn Your Name in Morse Code Day, it can be hard to keep up with what’s happening and what’s important.

But, don’t fear! We’ve poured over the calendars, and found the key dates every PR person needs to know for 2017 as well as a few extras to help spark those creative ideas.

You can thank us later! (Perhaps with a puppy on National Dog Day in August).

 

January:

Blue Monday (16th)

National Hug Day (21st)

Chinese New Year (28th)

 

February:

World Cancer Day (4th)

National Pizza Day (9th)

Valentine’s Day (14th)

The Oscars (26th)

Mobile World Congress (27th – 2nd March)

Pancake Day (28th)

 

March:

St David’s Day (1st)

British Pie Week (6th – 12th)

International Women’s Day (8th)

Beauty and the Beast film release (17th)

International Day of Happiness (20th)

CeBit (20th – 24th)

Mother’s Day (26th)

 

April:

April Fools Day (1st)

Good Friday (14th)

Easter Sunday (16th)

Easter Monday (17th)

Facebook F8 (18th – 19th)

Queen Elizabeth 2nd birthday (21st)

London Marathon, St Georges Day and Shakespeare Day (23rd)

 

May:

Eurovision (13th)

 

June:

UEFA Champions League Final (3rd)
Apple WWDC 2017 Keynote Address – Info TBC (12th)

Father’s Day (18th)

Glastonbury Festival (21st – 25th)

Royal Ascot (21st – 24th)

 

July:

Tour de France (1st – 23rd)

Wimbledon (3rd -16th)

British Golfing Open (20th – 23rd)

 

August:

Edinburgh Fringe (4th – 28th)

International Friendship Day (7th)

Film release: Emojimovie (11th)

Notting Hill Carnival (also National Dog Day) (26th – 27th)

 

September:

IFA, Berlin (1st – 6th)

International Day of Peace (21st)

Jeans for Genes Day (23rd)

 

October:

LinkedIn’s Talent Connect (3rd – 5th)

National Work Life Week (3rd – 7th)

National Animal Day (4th)

World Smile Day (6th)

International Chocolate Week and International Curry Week (9th – 15th)

HR Technology Conference (10th – 13th)

International Baking Week (16th – 22nd)

World Food Day (16th)

Halloween (31st)

 

November:

World Vegan Day (1st)

Guy Fawkes (5th)

Remembrance Sunday (12th)

World Kindness Day (13th)

International Men’s Day (19th)

Universal Children’s Day (20th)

Road Safety Week (21st – 27th)

Thanksgiving (23rd)

Black Friday (24th)

Cyber Monday (27th)

St Andrews Day (30th)

 

December:

First day of advent (3rd)

Hanukkah (13th – 20th)

Film release: Star Wars (15th)

Christmas Eve (24th)

Christmas Day (25th)

Boxing Day (26th)

New Year’s Eve (31st)

 

 


We went to meet YouTube superstars, and Jedward were EVERYWHERE. This is what we learned.

By Emily Barnes

On Saturday 13th July, we headed down to the second day of the UK’s biggest annual YouTube event, Summer In The City (SitC). Starting out as a small three-day gathering in London’s parks, SitC is now a huge convention, held every year at ExCel Centre, with thousands in attendance; not only to meet their favourite YouTubers, but to catch a range of panels and performances from an extensive programme covering everything from popularity, integrity and the creative process to mental health, fandom and LGBTQ+.

As an agency that uses social talent for a range of our clients and which values being hot on the pulse of how social platforms, their users and their content are always changing, we thought we’d head down on Saturday to lend an ear to some of the discussions.

Seeing so many people walking around with their arm outstretched, walking and talking to a camera is a strange experience- there were a few near collisions of camera-holding arms, which was bizarre to say the least. Some of those were snapping selfies with Jedward, who seemed ever-present and around every corner.  The crowd was certainly young- most were under 21, and many had waited in snaking queues for hours to meet their favourite social stars- testament that the YouTube celebrity is not dead.

JEDWARD
Wave em like you just dont hair

 

Apart from vowing never to get on a fairground ride whilst hungover, especially a ride like the Waltzers where ride assistants are actively trying to make you feel dizzy and nauseous, we put together some key SitC takeaways from our experience:

YouTube for good

More than ever, YouTubers are using their platform to open up discussions about issues on LGBT, mental health and internet safety. The weekend offered a whole host of panels on these types of issues, as did the stalls at the event. The YouTube For Good panel discussed how working with charities, organisations and brands on causes can be mutually beneficial, because they can signpost their audience to resources. However, YouTubers also mentioned how working with partners on videos that discuss specific causes can come up against similar tensions to regular sponsored videos, with a lack of creative control; it remains important that the cause matches the channel brand

Working with brands must be an equal partnership

On the ‘What is the point of YouTube’ panel (yes, that’s right),  all the panellists agreed that a trusting audience is key to not feeling pressured to compromise their content with things they aren’t really passionate about when working with brands. They explained that viewers must be seen as individuals, and is of utmost importance that the YouTuber retains an element of creative control in a sponsored post, to give their audience what they respect and admire and what keeps them watching their videos. If brands don’t respect this, they’re also compromising their own reputation as well as the creator's

Millions of views doesn’t mean quality or targeted engagement

Discussing popularity vs integrity, YouTuber Sammy Paul explained that working with YouTubers who have a smaller, more engaged subscriber base can offer better quality content that they have worked much longer on, and that ‘there is something to be said about getting hundreds of thousands of views on every video- who is watching that? It’s most likely a younger crowd. Instead, people are saying ‘Hm, that’s interesting’.’ Depending of course on the purpose and content of the video, for some YouTubers, creating content that doesn’t rack up millions of views but has taken longer to produce is better for their integrity as a creator

SITC2
Aspiring YouTubers promote their own channels using the latest technology

 

So, there we have it. Creator diversity is growing evermore, with different approaches to channels, content and working with brands and organisations.

What remains as important as ever, is that clients looking to work with YouTubers must consider their approach more carefully than ever, with a well-considered approach ending up mutually beneficial.

SITC3
These two were mobbed by fans.

 


Does PR work on Reddit?

How to tackle the Wild West of a reluctant social community, by Emily Barnes

For brands, Reddit it is new and relatively unchartered territory- and for good reason.

For those who need a quick briefing, the social news networking site is a space where registered users share news, thoughts or images as either links or user-generated content, which are posted to areas of interest called “subreddits”; with topics ranging from worldnews, movies, politics and gaming (it even has a subreddit for PR pros) to more niche subreddits like the ever popular ExplainLikeImFive (does what it says on the tin). Posts can be voted up or down by other users, with the most popular content going to the front page of that subreddit and potentially of the whole site.

You might’ve seen Reddit gain traction in mainstream media; mostly thrown around in publications like The Huffington Post and Daily Mail who use the more sensational user-generated content for their own stories. The self-proclaimed “front page of the internet” is a monumental platform for discussion and content-sharing, with front-page content going way beyond Reddit’s 234 million unique users and into viral territory. Access to so many engaged users all over the world is an amazing opportunity for PRs to learn more about their clients’ demographic as well as to implement some clever campaign tactics.

But Reddit users, or ‘Redditors’, are notoriously savvy to bullshit. Reddit is fundamentally a frank and honest space that users understandably want to keep that way, and self-promotion is rejected with particular hostility. It goes without saying that employing Reddit as a brand or representative has to consider a careful, honest and informal approach.

So, how do we crack a quick-witted userbase with a reputation for pitchfork wielding scepticism of corporate activity on the site, and use Reddit productively for PR? Don’t be scared- it’s not all bad. Let’s look at how PR fits in.

  1. Research

Since Reddit is essentially people talking about pretty much every topic you can think of, it’s a great go-to for looking at sentiment on a topic, brand or person- or simply learning about them.

When looking at brand sentiment, Reddit is also a great place to check on customer service- when a redditor voiced his anger at being ignored by Samsung after his phone battery melted, a rep from HTC offered to send him a brand new HTC phone on the condition that if Samsung replaced his old one, he donate it to charity. The community loved it.

The site’s structure and function make it a fantastic way to talk reach otherwise hidden, niche audiences, which can be great for pitch research, for example. Use this scope to access focus groups that would have marketers chomping at the bit, including experts and professionals as well as consumers, to impress prospective clients and keep your finger on the pulse for current ones.

  1. Get involved in discussion, or start one

Bear in mind that Redditors are famously creative, witty and honest, use this to you advantage by hosting a discussion as part of your research, as part of a campaign or simply for brand awareness. Transamerica (whose reps also happened to be actual redditors)  launched a financial advice session for users in a personal finance subreddit, which went down particularly well.

  1. Brand image and reputation

A go-to PR channel is an AMA (ask me anything); which is essentially an online press conference for your client that shows honesty and transparency through an informal Q&A session. Ben and Jerry (of Ben and Jerry’s, of course) even developed a new ice cream flavour as a result of theirs.  As the name suggests, the consensus is that your client can be asked anything, so be prepared and don’t push back.

We’ll leave you with some friendly and cautious advice:

Think and post like a user and not like a brand

Be transparent, informal and genuine. Think like a user- from the types of questions you’re asking to the way you word your posts. Relax and strip away the buzzwords- it’s not often you feel obligated to do that in PR!

Play by the rules

Each subreddit has its own rules and guidelines for posting and commenting. Ensure you’re familiar with these, else you’ll get booted out by the mods and, if you’re really foolish, you’ll be banned.

Have a play around

As with any new platform, it’s important to explore for a while to get to grips with functionality and user culture. Non-posters are known as ‘lurkers’; get lurking, you creep. Even better, emerge from the darkness and get involved early to establish yourself on a non-business level. If you immediately jump in with your PR hat on, you’ll get thrown right back out. Take it as a warning!

And lastly, if you’ve got places to be and want a condensed version of how to use Reddit as a brand you can read its official ‘brandiquette’ guide, or, if you’re a PR or journo, the pressiquette guide is worth a read.  You’re welcome.


The Internet is freaking out about Talkshow. Here’s why brands should care

by Sarah Boulton

Thanks to Taylor Swift and her buddy Ed Sheeran everyone is talking about new text messaging app “Talkshow”. It’s been described as texting in public, only invited users can post, but anyone can watch.

Other ways I’ve so far seen it explained: “It’s like Periscope for texting”, “It’s Twitter with a twist”, “It’s the new Peach but better”. Riiiight.

Basically, the chat app lets users host message-based “Talkshows” about loads of different topics, from sports and politics to TV, music and entertainment. People notify followers when a Talkshow is live, encouraging anyone who’s watching to send messages, post reactions and GIFs or even join in as a co-host.

There has been reports of the platform crashing, so it appears that everyone is heading over to see what all the fuss is about. It’s just gone live on the iOS app store so join us in taking a look!

The question on everyone’s lips seems to be, is this THE new social networking platform, or is it just a flash in the pan that will go the way of the Dodo (or indeed the Peach messaging app).

We’ll be keeping our eye on it so you don’t have to, so follow our blog for future updates.


4 tips to fine-tune content to drive business leads

How much of your week do you dedicate to creating content for your business? Blogs, tweets, LinkedIn posts, email campaigns, website copy, credentials, reports. The list goes on, and if you’re going to invest time into making them, they should work as hard as they can for you. So we’ve come up with these little tips to fine-tune your content to make sure that they’re driving new business leads for your company.

  1. Host an event around your content. Nothing beats getting face-time with your prospective clients. So if your content is hot enough, launch it with some drinks for your clients and an opportunity to network with their peers. You’ll be surprised how well this works. One of our favourite events is the one hosted by the guys at Techdept. The Tech Off, a “Fight Club for Geeks”. It’s very creatively packaged (check out the website) and is aimed at marketing technologists and was so in demand, the Cannes Lions invited them to host a Tech Off event there.

 

  1. Eat, Sleep, Index, Repeat If you can create valuable insight into something your customers want and that changes all the time, do it over and over again and get famous for it, like The Economist’s Big Mac Index, to measure X. Our favourite example of this is from Prestige Purchasing, which works with the procurement directors of food service companies. As you can imagine, these guys are always interested in what’s happening with the price of things like cheese or fish. So Prestige Purchasing creates the annual Food Inflation Index, which it launches at an event. It’s so good, the BBC, Daily Telegraph and the Daily Mirror, along with all of the hospitality trade press have written about it (with our help, of course). Another one is Urban Airship’s Good Push Index, a report on which brands are using push notifications well.

 

  1. How you doin’? Bench-marking reports are lovely opportunity to name-check your prospects, if your team can invest the time. Pick a list of companies (the FTSE 100, the top 5 supermarkets or whatever) and benchmark them against something your company does. Use this to place feature articles, host masterclasses and for new business outreach to the companies mentioned. Who doesn’t want to hear how they’re performing against their peers and tips on how to beat their competitors? We love this banking app benchmarking report from Adaptive Labs. Simple and effective. 

 

  1. Seek and ye shall find – There are some topics that your customers are searching for all the time. So, why not provide a shot of inspiration with a blog post? Use Google’s Keyword Planner Tool, to find search volumes and create some content to fill that gap. Often, your customers are looking for examples of best practice, so a gallery format can work well. Here’s one from e-commerce platform Shopify, which lists 30 Beautiful and Creative e-commerce website designs. It appears top of Google when you search for ‘Best ecommerce sites’. Smart. And what’s that you say? This blog post? No, we wouldn’t do that, would we?