Welcome to the team Buzzbike

We are super excited to announce our latest client win, London's leading bike subscription platform, Buzzbike. We will be heading up the brand's consumer and corporate communications while working closely with the entire Buzzbike team to meet growing customer interest. 

Founded in 2016, Buzzbike was launched to be the easiest option for those who want to start cycling in London. For £29.99 a month subscribers receive a high-quality bike and lock delivered to their door; insurance against theft, on-demand servicing, and rewards for riding via the Buzzbike app. Buzzbike also partners with companies to offer a low-cost, flexible way to get employees cycling to work. To date, it counts Spotify, Harrods, and Sweaty Betty among its corporate partners.

Tom Hares, CEO, and Founder at Buzzbike, commented:

“It’s a really exciting time for Buzzbike, as we continue to grow and invest in our capability we needed an agency partner that could match our pace. The team at Fanclub impressed us with their strategic counsel and understanding of the industry landscape. We’re looking forward to doing some great work together”.  

Onwards and upwards, let's get physical London!


Congratulations Red Badger team!

We are excited to announce that Red Badger’s ShareThyme has been given an honorable mention in Fast Company’s 2020 World Changing Ideas Awards. The platform has been selected for not one, but two mentions in both the Health & Wellbeing and Corporate Social Responsibility categories.

Positive social impact is a key driving force to the work we do Fanclub and integral to our team values, both personally and professionally. As such, we are delighted to be part of such a fantastic project like ShareThyme that’s helping to combat loneliness by bringing generations together through a shared love of cooking.

To see the full list of awards visit Fast Company’s website.

 


Download the crisis comms planning guide

Click to image download the guide

For businesses, when it comes to crisis, it’s a matter of ‘when’, not ‘if’. A pre-Coronavirus study by PwC showed that 69% of business leaders had experienced a crisis in the last five years. The same study found that companies with over 5,000 employees can expect to experience one crisis per year.

Never have crisis comms skills been more valued than the world we’re in today. I won’t labour the point any more than you’ve already heard; instead, we’re offering practical advice from one of the best in the business.

Richard Peel was the former director of comms for the BBC (where he had to deal with everything from terrorist death threats to journalists, through to defending the very existence of the BBC itself), before departing to head up comms at Ofcom and Camelot. We’ve been working with him for the last year and he’s our go-to person when it comes to crisis management.

Richard has been kind enough to distill his experience into sage advice for our clients, peers and friends in our latest whitepaper; a practical guide to creating your crisis comms plan.

By following the steps outlined in this guide, you will be better equipped to deal with the impending crisis on the horizon, helping to safeguard the longevity of your organisation, its customers, jobs and the well-being of all involved in their professional lives.

We could all do with a bit of help at the moment and we want this advice to benefit as many people as possible. Instead of placing this behind a data-capture gate as we usually do, you can access this freely without entering any details. Just click on the image above. And please do feel free to share this as much as you like, too.

We’d welcome any feedback or suggestions you have. If you’d like to share any thoughts, or say thank you, email us at hello@fanclubpr.com


Welcome to the team The Chemistry Group

One of the books that has most influenced me is called “From Good To Great” by Jim Collins, in which he studied the traits of high performing companies. Chapter Three is titled, “Who… Then What”. The basic premise of this is that “good-to-great leaders” begin transformation by finding the right people, then figuring what to do with them. In other words, the right talent in the right roles is the engine of high-perfoming companies, over and above anything else. It’s something I absolutely believe in.

So too, does our latest client The Chemistry Group. It believes that everyone should have the opportunity to be brilliant at work. And it has the behavioural and data scientists, and technology to help match people to roles by predicting their performance with stunning accuracy.

They liked us, too. Roger Philby, CEO at The Chemistry Group, commented, “Fanclub really impressed us as an agency that shares both our business values and ambition to help everyone thrive at work. Fanclub was able to demonstrate its expertise with a clear strategy to convey a compelling narrative and build our position as a trusted talent strategy partner to today’s top business leaders”.

Good chemistry, you might say. Onwards to great work, then.


Welcome aboard, Stroke Association

We’re pleased to be able to share some exciting news with you. Following a competitive pitch, we’ve been appointed by the Stroke Association work with them team to launch a major new campaign and its first TV advertising.

Stroke is the fourth biggest killer in the UK. Anyone who has witnessed this up-close will tell you that the effects can be devastating. But it’s not given the priority it deserves.

We’re here to help the Stroke Association strike back. 2019 is going to be the year when you will see and hear this issue elevated to something that you’re motivated to take action on.

For us, this is a significant opportunity. If you’ve followed our work over the last year, you’ll have seen that we’ve been more involved in delivering purpose-led work that creates real impact (through our work with Plastic Oceans UK and Harvey Nichols). This is an opportunity for us to use our craft to create a positive impact on the world, and we’re going big.

Photo courtesy of the Stroke Association.


Introducing Janger: A hanger but better

We’re pretty chuffed to be able to share the news that we’ve won a pitch for Janger. That’s not a typo. The Janger is the ultimate holiday hanger. It uses less plastic in manufacturing so is eco-friendly; super compact; and for retail trade, allows shops to display 20% more stock.

It also looks really cool. When was the last time you bought a hanger in a packet like that one 👆? Never. Exactly. Our friends over at Brand & Deliver have done a bang tidy job creating something that really stands out at retail display.

It’s a pretty nifty innovation in what is an otherwise staid category, and we’re proud to be supporting it as it launches to a consumer market. Plus, it means that we get loads of free samples, so we can stuff more into our wardrobes at home, rather than having our clothes scattered on chairs in our bedrooms (well… we live in hope).


Fanclub PR win Love Cocoa

It feels like we’ve won the golden ticket at Fanclub HQ, following the announcement of our latest client – Love Cocoa! Founded by James Cadbury (the great-great-great grandson of John Cadbury), the luxury chocolate company creates British inspired flavours with contemporary twists, including Earl Grey, English Mint and Maldon Sea Salt.

James Cadbury, Founder of Love Cocoa stated:

“Fanclub’s experience, creativity, and shared passion for chocolate made them an easy choice for me. We look forward to working with them over the upcoming months as we grow, and start sharing the Love Cocoa story” 

We’ll be handling Love Cocoa’s press office, launching new products (did you hear about the Vegan Avocado Dark Chocolate bar?) and sharing James’ story and chocolate with the world.


The Paleo Foods Co. appoints Fanclub PR

We're stoked to announce that we're working with The Paleo Foods Co., a health food brand on a mission to disrupt the breakfast category by moving consumers away from unhealthy, packaged cereals. Instead, its range of natural granolas are free from cereal grains and packed with simple and wholesome ingredients that are low in sugar and low in carbohydrates.

As mentioned by our friends at PR Week, we'll be looking after consumer and trade PR, managing an influencer outreach programme for the brand and working on cross category new product launches. Claire Dinsmore, ‎Founder of The Paleo Foods Co. commented:

“We chose the Fanclub team for their understanding of the food and drink market and their enthusiasm for our product. Their industry experience combined with their unique approach and creativity stood out to us and we look forward to working alongside them.

Watch this space for Paleo news!

 


Dates for your 2017 calendar

From National Pie Week to Learn Your Name in Morse Code Day, it can be hard to keep up with what’s happening and what’s important.

But, don’t fear! We’ve poured over the calendars, and found the key dates every PR person needs to know for 2017 as well as a few extras to help spark those creative ideas.

You can thank us later! (Perhaps with a puppy on National Dog Day in August).

 

January:

Blue Monday (16th)

National Hug Day (21st)

Chinese New Year (28th)

 

February:

World Cancer Day (4th)

National Pizza Day (9th)

Valentine’s Day (14th)

The Oscars (26th)

Mobile World Congress (27th – 2nd March)

Pancake Day (28th)

 

March:

St David’s Day (1st)

British Pie Week (6th – 12th)

International Women’s Day (8th)

Beauty and the Beast film release (17th)

International Day of Happiness (20th)

CeBit (20th – 24th)

Mother’s Day (26th)

 

April:

April Fools Day (1st)

Good Friday (14th)

Easter Sunday (16th)

Easter Monday (17th)

Facebook F8 (18th – 19th)

Queen Elizabeth 2nd birthday (21st)

London Marathon, St Georges Day and Shakespeare Day (23rd)

 

May:

Eurovision (13th)

 

June:

UEFA Champions League Final (3rd)
Apple WWDC 2017 Keynote Address – Info TBC (12th)

Father’s Day (18th)

Glastonbury Festival (21st – 25th)

Royal Ascot (21st – 24th)

 

July:

Tour de France (1st – 23rd)

Wimbledon (3rd -16th)

British Golfing Open (20th – 23rd)

 

August:

Edinburgh Fringe (4th – 28th)

International Friendship Day (7th)

Film release: Emojimovie (11th)

Notting Hill Carnival (also National Dog Day) (26th – 27th)

 

September:

IFA, Berlin (1st – 6th)

International Day of Peace (21st)

Jeans for Genes Day (23rd)

 

October:

LinkedIn’s Talent Connect (3rd – 5th)

National Work Life Week (3rd – 7th)

National Animal Day (4th)

World Smile Day (6th)

International Chocolate Week and International Curry Week (9th – 15th)

HR Technology Conference (10th – 13th)

International Baking Week (16th – 22nd)

World Food Day (16th)

Halloween (31st)

 

November:

World Vegan Day (1st)

Guy Fawkes (5th)

Remembrance Sunday (12th)

World Kindness Day (13th)

International Men’s Day (19th)

Universal Children’s Day (20th)

Road Safety Week (21st – 27th)

Thanksgiving (23rd)

Black Friday (24th)

Cyber Monday (27th)

St Andrews Day (30th)

 

December:

First day of advent (3rd)

Hanukkah (13th – 20th)

Film release: Star Wars (15th)

Christmas Eve (24th)

Christmas Day (25th)

Boxing Day (26th)

New Year’s Eve (31st)

 

 


How to help clients be ‘brave’

By Sarah Boulton

The Oxford definition of brave is: “to be ready to face and endure danger or pain; showing courage”.

Sounds pretty intimidating, and sometimes brave PR and marketing ideas can feel a little that way to a client. Clients often have ambitions to be brave, but as the definition alludes to, being brave ultimately means taking some form of risk, which presents challenges for internal buy-in. Therefore, when taking a brave idea to a client in 2016 the process needs to be handled delicately and not bull-dozed through.

From creating the Game of Thrones’ Iron Throne out of adult toys, to making the world’s largest emoji crop circle, we like to help our clients be brave, and we believe that there are some simple steps to ensure that the process of getting brave ideas considered and signed off is pain-free for the client, and for the agency.

Ultimately building an authentic relationship with a client is key to getting a creatively bold idea to the point where it will see the light of day, so here are our top tips to get to that point:

Get the basics right

Sounds obvious and a bit old school, but nailing all the basics of client management helps to build trust. Show your client that your account team is a professional and well-oiled machine: get reports over on time, make sure meeting rooms are set-up for catch-ups etc. Although it is a simple argument, it will be the make or break of a relationship, and when it comes to putting forward bold ideas trust in the team will ultimately give the client confidence to take the leap into the unknown with you.

Not all briefs need to be brave

A scattergun approach to brave ideas is never recommended. Work together as an agency and client to spot the right opportunity that is beneficial for the client and for the audience. Don’t take a risk just for the sake of it. A brave idea comes with an element of risk and therefore needs to be considered carefully and done at the right time for the right campaign.

Foster a ‘brave’ team

With a high-risk idea there are bound to be many bumps in the road and having a robust, authentic team and relationship with the client means that you are more likely to get through them. Once this ‘brave’ team is assembled it needs to be managed lightly and every single person in that team needs to be capable of having a client-facing conversation, with everyone client-side, including other channel owners. Everyone should be visible on the account and everyone should inspire confidence in the client.

Avoid the BS

Finally, one of the biggest moments in the life of a creatively brave idea is the client presentation. My main tip here would be to avoid at all costs a ‘ta da’ approach. The trick is to position the idea so it doesn’t look as though you have had an insane rush of blood to the head and got a bit over-excited, but to make it look like it is a reasonable decision. No client likes a hard sell, be honest, tell them about the ideas strengths but look the risks in the eye. Brave work is inherently risky so don’t pretend there isn’t any, just show that you have thought them through.

No chill

Last but not least, don’t relax. Once the presentation is done run with it and keep the momentum. The hard work starts from here on in, and remember that brave ideas require brave people. Be brave.

We’ve been lucky enough to work with some fantastically brave clients that have allowed us to bring our bold and creative ideas to life, drop us an email if you’d like to hear more: Hello@fanclubpr.com.