What is digital PR?

Digital PR is the practice of earning media coverage on online news sites, digital magazines, and blogs. It can extend to earning social posts, interviews on podcasts or online video. It can (but doesn’t always) involve the production of digital content including images, social posts, video and podcasts. Sometimes, digital PR campaigns are optimised to drive traffic to a website, or secure links to help with search engine optimization.

Clearly, what I’ve written above is to help with this blog’s SEO. In non-robotic terms (assuming you’re a human reading this rather than a search spider), if you’ve Googled ‘what is digital PR’ and have stumbled across this post, I’m afraid you’ve been sent on a wild goose chase.

At some point in history, probably in the late 90s, there was a distinction between ‘traditional’ channels (print, TV, radio) and ‘digital’ (online newspaper websites, digital magazines, blogs etc). Some people thought that you needed specialist skills and a different network to secure ‘digital’ PR coverage and measure its impact. That was true to an extent then, but anyone who hasn’t up-skilled, or fostered relationships in today’s digital world has a lot of work to do to make their work effective.

So what is ‘digital PR’? It’s ‘PR’.

Fanclub favs. TikToks

We’re back with another series of Fanclubs favs TikToks! Don’t worry if you haven’t got any exciting Friday night plans as we’ve got a selection of hilariously funny TikToks that will put you in good stead for an all-night TikTok binge. Enjoy! 


Jess: This TikTok is based on real life events that took place in my own home on Monday 22nd June 2020 at 6.42pm. They don’t specify in the clip that the Shepards Pie was vegetarian but I can confirm it was made of lentils and delicious. 





Emily: A terrifying baby grimacing with a mouth full of chocolate pancakes caught me off guard amidst the boring baby-in-different-outfits videos.






Fab: Remember that weird period of time on Tinder where literally every straight white guy had a picture on their profile with a tiger? I see that trend and raise you; fish. Yes, there’s now a weird trend on Tinder where men are now posing with their proudest catch. The best part about it? THIS REVIEW. Anything with a wobble effect sends me west and the fact she states how much she hates people’s fish is incredible.




Camille: This recent TikTok is one of my favourites for a number of reasons. Not only do I back the central thesis (wear a mask! There’s a pandemic!) but I’m also really into TikTok user @cowgirlsosa’s outfit, hair and makeup; her narrative structure; excellent punchline; and use of music. It really is a perfectly crafted little episode with brevity that Aaron Sorkin could only dream of.  




Paul: So on TikTok - I don’t really follow anyone but one of my daughters says that shrekdumpster is good - I watched her - she’s better than your average vacuous tiktoker to be honest. But I should really be promoting my cousin in the states - he’s a tiktoker with 800k followers. His name is gabe.lucas so I should say him. He does comedy skits.




Emilee: For anybody who hasn’t been keeping up to date with the hero that goes by @Rohitoygre you are truly missing out. Rohit started his Tiktok journey over 30 days ago, his channel documents his path towards giving up ‘fizzy drink’, which he admits he had an addiction to. Rohit has not only not had any ‘fizzy drink’ for 32 days (and counting), but has also gained a huge following of people supporting him every step of the way. Scroll through Rohit’s channel here to see his progress! Let’s hear it for Rohit, what a legend. 


Hannah: My choice of TikTok is a little crude but also absolutely hilarious! What makes it funny is that it’s clearly the first time the guy in the TikTok has been introduced to the real England and not the ‘posh and proper’ England that is depicted in so many American movies.










What’s it like to start a PR internship virtually?

Written by Jess Richardson, Intern at FanclubPR

My first day as a PR intern went something like this: Woke up. Got changed. Made myself some peanut butter and banana on toast with honey (aka fancy brekkie) and a big cuppa. Went back up to my bedroom. 

I started my internship at Fanclub in May and - in case you’ve been off-planet for the last 3 months - we were slap bang in the middle of a pandemic. I already had a few worries about starting a new role in a new place with new people; now I had to add to all this newness being remote. Luckily none of my coworkers had ever started a job in the midst of a national lockdown either, so it was new to everyone.

How can you get the most out of a virtual internship?

Ask away - Sat behind a screen, it’s not easy to know if what you’re doing is right, but putting what would have been a shout across the office into a written question initially felt a bit awkward. Without asking those questions, however, I think I would have spent a lot more time panicking and less time learning.

Make notes - Although asking questions is completely normal, sending a message every five minutes could be a tad distracting. Taking notes throughout the day on things I was a bit unsure of or found interesting meant I could address any issues more organically the next time I spoke to the team, and has also given me a valuable record of things I’ve done. 

Get stuck in - Before starting, I had a big concern: will working remotely leave me feeling left out? It’s hard to feel part of a group when you’re new, even when you’re allowed to be within 2m of each other. Getting to know people without the aid of natural interactions sometimes means jumping in head-first. For instance, in a game of “Desert Island Crisps” that we played during my first Friday drinks with the team, I revealed that I like to eat my crisps topped with slices of banana. Although this was a revelation my colleagues didn’t need, want, or ask for, it definitely broke the ice. 

Get out - How do you avoid getting bored of your desk whilst WFH? The answer seems obvious but working by a window and going for a run in the morning or a walk at lunch has saved me from resenting my desk too much. To combat Zoom fatigue I’ve also been encouraged to take meetings by phone or without video if I needed to. 

Be proactive - Sometimes I’ve finished a task before being formally given the next one. I try to use this time to think ahead or read around the subjects I’ve been working on. 

What are the benefits of a virtual internship?

Being an intern, even virtually, has given me insight into the broad spectrum of opportunities within PR. Every day has brought something new and I’ve been able to try a bit of everything; from research and writing, to brainstorming creative campaigns, to pitching to the media. Concerns about feeling alone, out of my depth and being left to my own devices never transpired; my colleagues have never been more than a Slack away and always incredibly happy to help. 

In some ways starting from home has been great. Holding meetings via Zoom meant I could frantically google terms like KPI and SOV to keep up with what was being said. Working within familiar surroundings has helped when I’ve felt nervous or unsure. The challenge of keeping Friday drinks interesting in the digital sphere has led to some novelty activities such as a Zoom-taught salsa class and rap-parody pub quiz. And, perhaps most importantly with the hot weather we’ve had, I’ve been saved from the commute on the Central Line.

Myself & the lovely Fanclub PR team