Congratulations Red Badger team!

We are excited to announce that Red Badger’s ShareThyme has been given an honorable mention in Fast Company’s 2020 World Changing Ideas Awards. The platform has been selected for not one, but two mentions in both the Health & Wellbeing and Corporate Social Responsibility categories.

Positive social impact is a key driving force to the work we do Fanclub and integral to our team values, both personally and professionally. As such, we are delighted to be part of such a fantastic project like ShareThyme that’s helping to combat loneliness by bringing generations together through a shared love of cooking.

To see the full list of awards visit Fast Company’s website.

 


Fanclub favs: Binge-watches

There has been a wave of ‘pandemic productivity’ talk across social media, advocating that now is the best time to write that novel you never knew you wanted to write, become a home fitness guru like Joe Wicks or bake enough bread to feed the entire Great Britsh Bake Off crew. But honestly, sometimes you just need to sit back and enjoy good Netflix series binge.

As a further three weeks of lockdown is now upon us, and we’re all compelled to #stayhome and spend more time indoors than we ordinarily would, the team decided that for this weeks ‘Fanclub Favs’ we’d share our favourite shows that we’ve recently binge-watched. All you've got to do now is get comfy and let that autoplay feature do its thing.

 

Emily: There’s a reason why The Sopranos still has an evergrowing fanbase. I remember downloading every season on Limewire, and it was worth every single hour over the week it took to download. Aside from it being the best TV show ever made (yada yada yada), the style moments (CC sopranosstyle on Instagram) are worth it alone. I don’t have anything else to say except to get your friend’s NOW TV log-in and commit.

 

Hannah: I’m going to go mainstream here and say Tiger King. Not only will the series take you on a weird emotional rollercoaster-ride, but you’ll also start to understand the majority of memes that are currently circulating across social. The Netflix documentary follows the life of big cat zoo owner Joe Exotic, whose personality is even more eccentric than his name, and his feud with rival zoon owner, Carlos Baskin. Be prepared because there’s a lot more drama involved in being the owner of a zoo than you might first expect.

 

Camille: Like others have said, I’ve found it hard to pick just one favourite show to binge-watch. But for me, in times of stress or hardship (or global pandemic) I tend to find it difficult to focus on new shows, preferring instead to fall back on comforting old favourites. Depending on mood this could be Gilmore Girls, Veronica Mars or Gossip Girl. But my all-time favourite show to binge-watch has to be Buffy The Vampire Slayer.

A show with great writing, jokes, fashion, love interests, subverted gender roles and an infallible moral centre, Buffy has everything. Plus it’s nice to watch something where the bad guys are clearly signposted and easily vanquished (though don’t get me wrong Buffy and friends have their share of moral ambiguity sometimes). In a nutshell, Buffy is a tiny blonde superstrong “chosen one” destined to fight vampires and demons and save the world. She’s also in high school. It’s binge-watching comfort food, and right now that’s something we could all do with. Because, as Buffy says in the Season Five finale, sometimes “the hardest thing in this world is to live in it.”

 

Emilee: This is a tough one, as I have been watching so many shows recently it’s hard to pick just one. If you know me, I have always been a sucker for a reality show, and before moving to London I was hooked on a TLC show called 90 Day Fiancé. If you haven’t heard of the programme before, it’s an American reality TV series that follows couples who have applied for or received a K-1 visa (fiancé visa) in America and then have ninety days to either marry each other or break up. Since moving here, it’s been a struggle to find the time to keep up, but since I have more time than ever now I am hooked, again. With numerous series and spin-offs, it’s a perfect show to entertain and pass the time. 

 

Adrian: It takes me forever to watch any series. My TV time depends on how long my children will allow me to watch a show for (we have terrible sleepers, and rarely have more than 45 minutes before one wakes up). So binging seems like a luxury to us! But, we do love a good series and have enjoyed dark comedy thriller Killing Eve seasons to date. Both Villanelle and Konstantine are style icons for us. And the drama and humour make for a great escape once the kids are in bed.

 

Fabian: I am a serial binger. As soon as a new album, TV show or documentary comes out, I’ve usually gotten through it at least twice within 48 hours. And now we have a lot more time on our hands, I feel like I’ve seen and listened to everything in existence across Netflix and Spotify. So I’ve used the pandemic to binge a new channel; YouTube. There are certain shows I’ll never miss on YouTube (Unhhh, which is one of the sites most popular shows, and Skincare by Hyram are weekly events for me), but one channel that has really caught my attention and warranted a huge four-hour binge the other week comes from YouTube Natalie Wynn aka Contrapoints.

Wynn is a transwoman that explores counterarguments to right-wing rhetoric, discussing everything across politics, gender, ethics, race and philosophy in video essay formats. A firm favourite of mine is her exploration into masculinity and the rise of ‘menism’, which raises some very valid points on the negative aspect of feminism; men have no new framework of masculinity and therefore feel ostracised, ultimately creating the rise of ‘menism’. If you’re looking to really get into her channel, her essay on cancel culture is a must-watch. The almost two-hour video explores the cancelling of makeup YouTuber James Charles, and then descends into Wynn’s experience of being cancelled by the non-binary and trans community. 10/10 would recommend.

 


Download the crisis comms planning guide

Click to image download the guide

For businesses, when it comes to crisis, it’s a matter of ‘when’, not ‘if’. A pre-Coronavirus study by PwC showed that 69% of business leaders had experienced a crisis in the last five years. The same study found that companies with over 5,000 employees can expect to experience one crisis per year.

Never have crisis comms skills been more valued than the world we’re in today. I won’t labour the point any more than you’ve already heard; instead, we’re offering practical advice from one of the best in the business.

Richard Peel was the former director of comms for the BBC (where he had to deal with everything from terrorist death threats to journalists, through to defending the very existence of the BBC itself), before departing to head up comms at Ofcom and Camelot. We’ve been working with him for the last year and he’s our go-to person when it comes to crisis management.

Richard has been kind enough to distill his experience into sage advice for our clients, peers and friends in our latest whitepaper; a practical guide to creating your crisis comms plan.

By following the steps outlined in this guide, you will be better equipped to deal with the impending crisis on the horizon, helping to safeguard the longevity of your organisation, its customers, jobs and the well-being of all involved in their professional lives.

We could all do with a bit of help at the moment and we want this advice to benefit as many people as possible. Instead of placing this behind a data-capture gate as we usually do, you can access this freely without entering any details. Just click on the image above. And please do feel free to share this as much as you like, too.

We’d welcome any feedback or suggestions you have. If you’d like to share any thoughts, or say thank you, email us at hello@fanclubpr.com


Fanclub favs. TikTok

In case you haven’t heard, TikTok is the fastest growing social media platform in the world. While some of us might automatically think of the 2009 hit song by Kesha, for others the name has taken on a whole new meaning and has led to the creation of a unique subculture. For brands, this opportunity to achieve cultural relevance by tapping into nuances and connecting with consumers is why TikTok should be a priority consideration for communication professionals.

We at Fanclub are admittedly big TikTok fans and during the past couple weeks, we have been spending a lot (maybe a bit too much) of time on the app. So in light of this, we thought we would share a list of Fanclub’s favourite TikTok’s. We hope you find them as funny and entertaining as we do! 

 

Emilee: Everybody at Fanclub will be able to tell you that I have been hooked on TikTok for some time now, so hooked that I have even given myself a specific time and limit every day to watch them. Every night at 10 pm, you can find me in bed scrolling through my feed while silently giggling to myself for 30mins. As I am on the app quite frequently, I like to think TikTok’s algorithm knows me quite well, as 90% of the videos that are suggested to me are of either dogs or cute old people. So, in line with my theme, one of my favourite TikTok’s comes from Grandma Sandy, who recently discovered the Coke and Mentos challenge for the first time.

 

Fab: Ok first thing’s first; TikTok is literally nothing like Vine. It offers way more in terms of creativity with filters, green screens and even music built into the app. Now I’ve stated that, let me introduce you to one of my many favourites. For context, Anna Faris is one of my favourite actresses of all time (no one has her level of range) and teamed up with the current coronavirus pandemic, it does nothing but make me laugh every time I watch it.

 

Hannah: At the start of the week, before we decided to write this blog I wasn’t on TikTok. And to be honest I was a little sceptical about all the hype around it. Fast forward to last night, I was up until 1:30am watching TikTok videos. Think it’s safe to say that it’s a little addictive and in times like these when we don’t have much else to do with our evenings what’s the harm, right? Here’s my favourite from last night’sbinge - it’s just his face and the look of regret, the more I watch the funnier it gets…

 

Adrian: For me, TikTok is a snack-sized entertainment platform. But what really blows me away is the amount of creative talent on there; I’m excited about the future of content. Because TikTok just fills in the ‘in-between’ moments for me, I enjoy the comedy videos the most. They’re like a little blast of joy to lift you up. Before the UK went into COVID-19 lockdown, this video was shared with me, and I liked the way that this creator captured the criticism of the government’s delayed response to the threat in a really funny way.

 

Camille: My participation in TikTok up to this point has been limited to following various recipe accounts, watching the Rosa and Marlene TikToks (if you know, you know) and marvelling at how funny my 14-year-old sister is on there. I think it’s really fascinating seeing what’s gone viral and done well from the platform. It’s often the really weird, unpredictable, and silly content that fares best, making it unlike any other platform right now. To that end here’s my pick, I think we can all find something to relate to in this TikTok. Sometimes we are all this aggressively southern child, just wanting to pet a dog, other times we might be the dog that you’re not allowed to pet. Ultimately this is a TikTok about the human condition. Also, this kid’s voice is hilarious.

 

Emily: Amidst the chaos of the world right now, TikTok is undeniably a destination for light relief. What I particularly love at the moment is how its content transcends generations- and keeps the world connected, no matter what their age. Outside of ruddy-faced dads bounding down the driveway to Blinding Lights, and eating a continental breakfast with Old Man Steve , I was beaming when I watched videos from Westhill Park. The residents at the care home in Kettering have all been isolating, but have been staying connected by learning TikTok dance challenges- from Elvis to Doja Cat. For every naysayer who says that TikTok is a Gen Z cesspit, there is a 90-year-old grooving to Funky Town and becoming a small-scale TikTok sensation. It definitely brought a smile to my face!