Fanclub's Top Podcasts You Need To Listen To Right Now

According to Rajar, the UK’s audio measurement company, 6.1 million adults listen to podcasts in every week. Do you?

 

We certainly love a good podcast here at Fanclub, so here a few of our favourites for you...

 

Adrian’s picks

Where to start…here are just a few to get you started that I listen to regularly - Tim Ferris Show, HBR IdeaCast, The Echo Chamber, and The Adam Buxton Podcast.

 

Emily’s picks

True Crime Garage is hosted by two guys who drink beer and discuss true crime cases. Even though they're sometimes a bit insensitive and crude, I really like the informal approach to each case and the conversations that come out of it. How To Curate Your Life talks to different creative entrepreneurs about their work-life balance. It's super interesting to hear women talk about their journey in business- including how honest they are about the hardships along the way.

 

Georgie’s pick

Sword and Scale – because I’m really into murder (I’m not a psychopath).

 

Joey’s pick

The Heatwave - it’s DJ mix sets and radio shows playing Bashment music - if you want to feel like you’re at Notting Hill Carnival all year round, these are for you.

 

Jonny’s picks

How I Built This is my go-to for awesome founder stories from Patagonia’s Yvon Chouinard to Power Rangers Haim Saban. City AM’s Unregulated is a great for anecdotes from entrepreneurs too. And for a more light-hearted listen, The Food Programme have great shows, featuring interviews, trends and stories on everything related to food.

 

Matt’s pick

James O’Brien is unmissable in Unfiltered by Joe. With guests including Robert Webb, Eric Cantona and Alistair Campbell, you can be sure to get an atypically hard-hitting and heart-warming accompaniment to any commute, coffee or Cantona love-in.

 

Megan’s picks

My Brother, My Brother And Me - a hilarious and silly advice show with advice that should never be followed. I really enjoy the infamous Clt Alt Delete - interviews each week and some really interesting conversations.

 

Naomi’s picks

The High Low - perfectly combining serious, important conversations such as the #MeToo movement, the refugee crisis, and current political topics, with light-hearted but nearly as important conversations (at least to me…) about the Kardashians, Taylor Swift and prosecco.


Algorithms as the new editors

By Adrian Ma

If you catch me in an 'in-between' moment, you'll most likely find me scrolling through one of my feeds on Facebook or Instagram. It was while scrolling through Facebook that I learned of the death of Delores O'Riordan from the Cranberries. In fact, it's where I discover a lot of news.

I'm not alone in here. A Reuters study points out, 51% of us are now using social media as a news source, which marks a shift in news and content discovery that we need to build into our own working practices.

the role of gatekeeper to news stories is falling out of the hands of editors, and into the hands of the algorithms that promote organic content on our feeds on Facebook, Twitter, Instagram, LinkedIn etc.

I don’t think that algorithms will completely replace editors. I certainly hope not, anyway (that’s another topic). But as PRs, it’s our role to manage the visibility of brand reputation, and because of this, we need to adapt our way of working to ensure that we’re considering the role of the social algorithm in content discovery.

Let’s use the Facebook algorithm as an example. Facebook breaks down the steps to its newsfeed algorithm into four stages

  1. Inventory – Facebook takes an inventory of the stories that you and your friends have posted and the pages you follow
  2. Signals – Facebook considers all data available to determine how interested you will be in a story (these include who posted a story and how much engagement it has had)
  3. Predictions – Facebook then uses signals to make a prediction to calculate how probably you are to read, comment or share a story
  4. Score – Facebook generates a ‘relevancy’ score

 

This process happens every time you open Facebook, and determines what your feed looks like.

Changes that Facebook announced recently may, of course, change all this. But the one thing that remains clear is that if you’re working on a story that you want to be discovered, it’s important to consider the role of ‘Signals’ in discovery. This is true of any social media platform and the algorithms work in very similar ways.

Mainly, this means that if you want your content (whether it be a piece of coverage, or something direct from a brand) to be seen, it’s got to be something that receives engagement.

Of course, there are those that seek to ‘game’ these algorithms. I’ve known Instagram influencers to create WhatsApp groups (or ‘Pods’, as they call them), with fellow influencers to announce when a piece of content is posted, so that they can all ‘like’ and ‘comment’ on it at the same time in the hope that it will increase visibility.

We’re not suggesting that you adopt these practices. In the long term, these algorithms always wise up to them, and you’d run the risk of being penalised as a result of these ‘Black Hat’ practices.

But at the very least, you should be considering your role after a piece of coverage has been landed, or a piece of content is live. Life doesn’t stop with coverage. In fact, for many of our clients, it’s just the start and it's our job to work with them to help get it discovered.

For more about Facebook’s algorithm, check out this article on Social Examiner.