Fanclub's Top Podcasts You Need To Listen To Right Now

According to Rajar, the UK’s audio measurement company, 6.1 million adults listen to podcasts in every week. Do you?

 

We certainly love a good podcast here at Fanclub, so here a few of our favourites for you...

 

Adrian’s picks

Where to start…here are just a few to get you started that I listen to regularly - Tim Ferris Show, HBR IdeaCast, The Echo Chamber, and The Adam Buxton Podcast.

 

Emily’s picks

True Crime Garage is hosted by two guys who drink beer and discuss true crime cases. Even though they're sometimes a bit insensitive and crude, I really like the informal approach to each case and the conversations that come out of it. How To Curate Your Life talks to different creative entrepreneurs about their work-life balance. It's super interesting to hear women talk about their journey in business- including how honest they are about the hardships along the way.

 

Georgie’s pick

Sword and Scale – because I’m really into murder (I’m not a psychopath).

 

Joey’s pick

The Heatwave - it’s DJ mix sets and radio shows playing Bashment music - if you want to feel like you’re at Notting Hill Carnival all year round, these are for you.

 

Jonny’s picks

How I Built This is my go-to for awesome founder stories from Patagonia’s Yvon Chouinard to Power Rangers Haim Saban. City AM’s Unregulated is a great for anecdotes from entrepreneurs too. And for a more light-hearted listen, The Food Programme have great shows, featuring interviews, trends and stories on everything related to food.

 

Matt’s pick

James O’Brien is unmissable in Unfiltered by Joe. With guests including Robert Webb, Eric Cantona and Alistair Campbell, you can be sure to get an atypically hard-hitting and heart-warming accompaniment to any commute, coffee or Cantona love-in.

 

Megan’s picks

My Brother, My Brother And Me - a hilarious and silly advice show with advice that should never be followed. I really enjoy the infamous Clt Alt Delete - interviews each week and some really interesting conversations.

 

Naomi’s picks

The High Low - perfectly combining serious, important conversations such as the #MeToo movement, the refugee crisis, and current political topics, with light-hearted but nearly as important conversations (at least to me…) about the Kardashians, Taylor Swift and prosecco.


More than a pout: The power of the selfie

By Megan Linehan

Entering the grand open space of the Saatchi Gallery and turning left into the first exhibition room, you are met with an unusual sight- a Rembrandt self-portrait on a T.V. screen.

The first room of the From Selfie to Self-Expression reframes the masters for the modern era, placing portraits into a screen, next to a Huawei phone (the smartphone manufacturer who teamed up with the Saatchi Gallery for this exhibition) which encourages viewers to ‘like’ the picture a la Instagram. The growth of technology has changed the way we view images, and ultimately how we as a society behave, perfectly exemplified by the exhibit.

Suddenly with technology, the power of image is not the reserve of talented painters, of photographers who can afford film, or advertisers who can pay for a billboard. Nowadays, everyone has the power to express themselves, and share it with millions online. The exhibit explores this, not only reframing the masters, but also by placing them next to selfies created by Kris Jenner (the matriarch of the infamous Kardashian clan) and various memes that undoubtedly you have seen shared across the internet (including a man who looks remarkably like Jesus).

We are in an era of democratised expression and art, where technology has opened the floodgates of pouts and poses.  And its effects are not only seen in the exhibit content itself, but also in its attendants.

In one large room, a cacophony of voices bounce off the walls, as a projection of thousands of videos (or vlogs, if you’re down with the kids) are played on loop against the walls. While this is an impressive sight- it is not the only interesting thing in the room. I helped at least three different groups of people take pictures of their silhouettes against the walls, witnessed someone film a vlog against the wall with a selfie stick, and joined in the creation of excited Snapchats.

Technology has given us the chance to express ourselves and share our world view. While selfies are often blamed for society’s down fall, they can be a tool for sharing a moment that might have been lost - even if it is only because your eyeliner looks really good that day.

An image tells a thousand words and a selfie can be shared by millions, the selfie is everywhere. The selfie is a mode of communication that should not be ignored- it’s a medium used by all, from world renowned artists to your mother accidently opening the front facing camera. A selfie can be a joke between friends or a piece of art; it’s a bodily movement that has been elevated to be a key part of this era’s cultural zeitgeist. Such a statement is validated with this exhibit. With this exhibit, the selfie has been permanently placed as a part of our culture that isn’t something to look down on; it’s an art form for all.


Five 2016 sporting campaigns at the top of their game

By Joey Green

June and July saw Euro 2016 and Wimbledon hitting our screens, which was an emotional roller-coaster to say the least.

We saw England’s embarrassing exit from the Euros 2016 AKA Brexit 2.0, Murray’s Wimbledon win, Iceland’s terrifying Viking clap (it’s why we lost, right? Riiight?) and the infamous scratch and sniff incident from Germany boss Joachim Low, bleeugh.

However, we also got to see brands utilising the events of the year so far, to engage consumers. With big sporting events like these, it’s inevitable that many brands want to jump on the bandwagon. As Rio 2016 approaches, let’s see who cut through with the most inspiring and creative campaigns?

Carlsberg

We’re a big fan of Christ Kamara in this office so when Carlsberg packed him off on the tube, dressed as an older gentleman to reward unsuspecting tube travellers who offered up their seat with tickets, we loved it. Part of the ‘If Carlsberg did substitutions’ campaign, it’s funny, it’s heart-warming, it tackles an on-going discussion about offering seats and it got a tonne of coverage. Kudos to Carlsberg.

Evian 

In order to engage Wimbledon fans and those that like to shake their bootay, Evian launched their ‘Wimbledon Wiggle’ (a move inspired by tennis players) campaign where they asked consumers to send in moves, which were posted on the Evian Facebook page. Here at Fanclub, we love a campaign which utilises user-generated content and the likes of Jonathan Ross, Mollie King and Holly Willoughby all got involved with the wiggle.

Copa 90

Bringing together football and current technology trends, Copa 90 created a chatbot specifically for Euro 2016 to keep fans in the know throughout. Content included everything from guides to articles. Although not in-your-face creative, we like the use of new technology trends to reach an engaged audience and actually provide value, the innovative idea received a lot of pick-up in the tech press.

Orange

Continuing with the innovation theme (oh, we do love to see how people use data), we want to give a nod to Orange who analysed each day’s tweets during Euro 2016 to see which nation’s hashtag was used the most and lit up the Eiffel tower in that team’s colours. Again, use of data, a landmark, and some great colours, made a lovely GIF.

Morrisons

After Andy Murray took home the men’s singles title at Wimbledon, Morrisons rebranded its Wimbledon store to Murriwins, complete with sign. Although the store did it before after Murray’s 2013 win, you have to give some credit for recycling a great, quick-fire idea (and hopefully the sign).

With Wimbledon and Euro 2016 out the way, we’re looking forward to seeing what Rio 2016 will bring.


‘Don’t kill the new biz prospect’, And other tips from AbFab

By Georgie Travis

We had a team night out this week to see the eagerly anticipated Ab-Fab film.  As a bunch of PR professionals, dressed in knock-off Lacroix, oversized sunnies and fluffy sliders it seemed fitting to preface the showing with a steady bar crawl and slew of prosecco; off to a good start then.

Booze and pizza aside, the thinly-veiled ‘purpose’ of seeing Ab Fab was to gain a few pearls of wisdom from Eddie and co. on how to run a ‘successful’ PR business.

We braced ourselves; the characters were rumoured to be based on the antics of PR luminary Lynne Franks, who captured the zeitgeist of London in the eighties with her party planning prowess and representation of London’s elite. What we got was 90 minutes of PR mis-haps, fits of laughter and a whole long list of what NOT to do. And here they are.

  1. Don’t push a new business prospect off a balcony (especially a national treasure such as Kate Moss)
  2. Client retention is key. Don’t wind up your existing ones or attempt to hide from them by pretending to be manakins
  3. For event success, the recipe is as follows: obscure fashion designer + ridiculous, hard to pronounce name= surefire hit; the fashion masses will flock
  4. Keep budgets in check- you don’t want to be stuck without any of that ‘hand money’ for emergency situations
  5. Never underestimate the power of the PA, however flaky she may seem

 

The film was belly-laugh funny, with enough celebrity and fashion-world cameos to fill the guest list of Patsy’s next LFW pardee, and then some. The fashion didn’t disappoint either, with outfits from London’s emerging fashion darlings Shrimps, Charlotte Simone, Ashish and Anya Hindmarch taking centre stage.

Favourite cameo? It’s a toss-up between Rebel Wilson’s unexpected turn as a passive aggressive air stewardess and of course, Queen Kate, ever so elegantly tumbling off the side of a building into the Thames, only to appear days later wondering where the party was at.

Sweeties, you simply must see it!


Sex doesn’t always sell – our guide to PRing taboo brands

By Sarah Boulton

The sex toy industry is an innovative, brave and boundary-pushing industry and yet this is not very often reflected in the PR and marketing surrounding companies in the sector.

Some of the popular PR tactics by brands in this space include; feature pieces in health and relationship columns with stories around “making partners happy” and “best positions to try on Valentines Day”, partnering with a popular red top celebrity and hoping this prompts lingerie sales, survey stories, pages and pages of survey stories – my personal pet hate is the “110% of Brits have had sex at an office Xmas party” which seems to do the rounds every year. While survey stories offer some level of awareness, they don’t work as hard as other shareable stories, especially digital ones, which also benefit SEO. Integrating with SEO is really important for this industry where digital sales are key – because they offer some level of anonymity for the buyer.

Overall these tactics are effective, no doubt, and I’m not saying they don’t have a purpose or that we’ve not been guilty of using some of these tactics before in the past. Sex and sex toys are seen as a taboo subject in the UK and a softer, guided approach will make an audience feel safe and build trust with a brand, especially if you are targeting a female audience. However, with the increasing exposure of sexual topics in popular culture such as “50 shades of Grey”, and the changing approach to sex in the general culture (with the prevalence of hook-up apps etc.), it is not such a shocking topic anymore even amongst this demographic. Hand-holding is no longer needed but instead being a cheeky/kinky partner or guide is a strategy that will reap PR rewards.

So, here are our key tips on how to do brave and creative PR in this sector:

  • Be the safe yet kinky guide and cheeky partner – basically this involves taking on a PR approach that adopts the “person who’s been to the party before” personality. As I mentioned previously it is historically a brave industry and therefore brands can be confident in who they are as a company and can see humour in the industry as well as understanding the importance of education and changes of perception. We really liked Hot Octopus’s (a brand that is not afraid to mock itself) simple but effective “best job in the world” campaign were they were offering a job to the public for testing their naughty products.
  • Break taboos – a successful PR campaign should work to break down taboos and spark conversations about sex or sex toys. One of the brands that we admire the most for doing this is Pornhub, their sleek, stylish and funny campaigns never fail to get people talking about the subject of porn regardless of the awkwardness of the topic. For example the great Christmas advert campaign with the grandad and gift card had everyone giggling in the pub and sharing across social media, read about it here if you missed it!
  • Build a psychological net – seek comfort through topics the general public feel comfortable with and can laugh at using cultural references. This is a strategy that most of our campaigns with our client Bondara, the second largest online adult toy retailer follows. For example, when we made an Iron Throne made out of dildos for the new series of Game of Thrones last April, which received over 200 pieces of coverage, and in the run up to the last election when we produced a mock political broadcast video using blow up doll version of the leaders, which was tweeted by Channel 4’s political correspondent and was requested by Channel 4 and the BBC for use in the election day coverage.

To find out more about this strategy and how we PR taboo brands, do drop us an email at naughty@fanclubpr.com.